Home Business – Shortcut No. 4

In order to be successful with your niche idea it is important to add your own slant to it. You need to create your own unique selling point. You need to give potential clients a reason to buy from you rather than from another photography site.

How about "Photography for Beginners"? If you carry out another search on Google using the term "Photography for Beginners" you will find there are 740,000 results at the time of writing.

You need to further define your Unique Selling Point (USP). How about digital photography. Let’s look at "Digital Photography for Beginners". Another Google search reveals 456,000 results for this term. Let’s go with it.

Now that you have narrowed down your idea you need to confirm that others are spending money in your particular niche. It’s important that people are purchasing goods and services in your niche. You can do this by looking at the right hand side of the Google search page.

The right hand side of the Google page contains paid adverts from other web site owners. Advertising contained on the right hand side indicates that the market is prepared to pay for goods online and that businesses are profitable otherwise they would not be paying for adverts.

The next phase of your research is to check out six websites in detail in your particular niche. Click onto any of the websites contained on the left hand side of the Google page. The websites on the left hand side of each Goggle page are sites deemed appropriate by Google that best match your search.

Now take a look and see what they are offering, in particular how their website is put together and what solutions they offer to their customers. How can you improve on what they’re offering? Try to create 3 or 4 improvements to these sites.

Now repeat the whole process for the remaining two ideas that you have chosen above.

Once you have completed this research pick the best niche or idea that you feel you can develop and progress with.

To download my new free ebook click here: 7 Shortcuts To Online Success

Article Source: http://www.ArticleBiz.com